专业介绍

Visual Communication Design

Educational Objectives:

To master the basic theories of design disciplines, the professional theories of visual communication design, and to possess strong abilities in aesthetic appreciation, innovative thinking, creative expression, design practice, and innovation and entrepreneurship.

Product Design

Educational Objectives:

Solid foundation in product design theory and professional knowledge, outstanding abilities in design creativity, design expression, craftsmanship and innovation and entrepreneurship, good comprehensive quality in humanities and science and technology, excellent professional quality in product design.

Calligraphy

Educational Objectives:

Have theoretical knowledge of Chinese character culture, calligraphy practice, calligraphy theory, fine arts education, etc. Have the quality of artistic personality, creative design thinking, teamwork spirit and hard-working, etc. At the same time, have the ability of Chinese character cognition, calligraphy foundation, artistic creation, artistic aesthetic judgment, speculation, communication, innovation and entrepreneurship and life-long learning.

影视摄影与制作专业介绍

Source:影视动画学院 Editor: 吕雅婷 Date:2026-05-31 Views:1152
电影是情感的表达,电影是文学的再现,电影是思想的传播,电影是一种艺术的形式。
随着互联网时代发展,手机被广泛应用,随着自媒体时代的来临,视频拍摄和微电影凸显重要。日常生活对短视频和微电影的需求量大增,尤其是新型广告业的发展,对影视也有了刚性的需求。
 
开设主要课程内容有:
东西方美术史;东西方哲学;中外文学;电影鉴赏;音乐鉴赏;
摄影摄像基础;影视后期制作;AI影像生成;视听语言;
剧本创作;影视美术设计;录音配音;影视导演;分镜头语言表达;
电影实拍;电影创作等。
 
可以辅修的专业有:
汉语言文学专业或哲学专业,毕业同时可取得双学位。
 
就业方向:
本专业毕业生除升学、考公和考编外,本专业毕业生可在各级广播电视台、融媒体中心、影视传媒公司、短视频新媒体平台、影视制作工作室、广告传媒公司、文旅影视机构、婚庆影像企业、影视剧组及各类企事业单位宣传部门,从事影视剧摄影、纪录片拍摄、商业广告摄制、短视频策划拍摄、影视灯光设计、画面调色、影视剪辑包装、影视后期合成、影像特效制作、影视项目策划、影像教学、影视运营与艺术管理等工作,适配新媒体影视、短视频内容创作、商业影像制作等主流热门赛道。