专业介绍

Visual Communication Design

Educational Objectives:

To master the basic theories of design disciplines, the professional theories of visual communication design, and to possess strong abilities in aesthetic appreciation, innovative thinking, creative expression, design practice, and innovation and entrepreneurship.

Product Design

Educational Objectives:

Solid foundation in product design theory and professional knowledge, outstanding abilities in design creativity, design expression, craftsmanship and innovation and entrepreneurship, good comprehensive quality in humanities and science and technology, excellent professional quality in product design.

Calligraphy

Educational Objectives:

Have theoretical knowledge of Chinese character culture, calligraphy practice, calligraphy theory, fine arts education, etc. Have the quality of artistic personality, creative design thinking, teamwork spirit and hard-working, etc. At the same time, have the ability of Chinese character cognition, calligraphy foundation, artistic creation, artistic aesthetic judgment, speculation, communication, innovation and entrepreneurship and life-long learning.

数字媒体艺术专业介绍

Source:动画与传媒学院 Editor: 吕雅婷 Date:2022-07-01 Views:2553

Educational Objectives:

It will cultivate a people who has basic theoretical knowledge related to humanistic aesthetics, social science, and digital media art, as well as professional knowledge in graphic design, program planning, film and television production and human-computer interaction, etc. It will also cultivate a people who has an innovative spirit, design aesthetics, and artistic creative thinking, and has professional abilities in creative planning, online media design, virtual reality design, film and television media design and production.

 Core Courses:

Graphic design, dynamic graphic design, digital camera technology, column packaging, special effects basics, interaction design, film and television production, display design.

Employment Direction:

Media advertising, new online media, games, photography, etc.