专业介绍

Visual Communication Design

Educational Objectives:

To master the basic theories of design disciplines, the professional theories of visual communication design, and to possess strong abilities in aesthetic appreciation, innovative thinking, creative expression, design practice, and innovation and entrepreneurship.

Product Design

Educational Objectives:

Solid foundation in product design theory and professional knowledge, outstanding abilities in design creativity, design expression, craftsmanship and innovation and entrepreneurship, good comprehensive quality in humanities and science and technology, excellent professional quality in product design.

Calligraphy

Educational Objectives:

Have theoretical knowledge of Chinese character culture, calligraphy practice, calligraphy theory, fine arts education, etc. Have the quality of artistic personality, creative design thinking, teamwork spirit and hard-working, etc. At the same time, have the ability of Chinese character cognition, calligraphy foundation, artistic creation, artistic aesthetic judgment, speculation, communication, innovation and entrepreneurship and life-long learning.

视觉传达设计专业介绍

Source:设计艺术学院 Editor: 吕雅婷 Date:2022-07-01 Views:4422

Educational Objectives:

To master the basic theories of design disciplines, the professional theories of visual communication design, and to possess strong abilities in aesthetic appreciation, innovative thinking, creative expression, design practice, and innovation and entrepreneurship.

Core Courses:

Decoration, Graphic Creativity, Layout Design, Logo Design, Packaging Design, Book Design, Advertising Design, Brand Design and VI.

Employment Direction:

Mainly in art and design organizations, cultural communication companies, advertising enterprises, party and governmental organs and enterprises and institutions publicity, media, culture, education departments, and positions related to design art and visual communication design, employment and entrepreneurship.