专业介绍

Visual Communication Design

Educational Objectives:

To master the basic theories of design disciplines, the professional theories of visual communication design, and to possess strong abilities in aesthetic appreciation, innovative thinking, creative expression, design practice, and innovation and entrepreneurship.

Product Design

Educational Objectives:

Solid foundation in product design theory and professional knowledge, outstanding abilities in design creativity, design expression, craftsmanship and innovation and entrepreneurship, good comprehensive quality in humanities and science and technology, excellent professional quality in product design.

Calligraphy

Educational Objectives:

Have theoretical knowledge of Chinese character culture, calligraphy practice, calligraphy theory, fine arts education, etc. Have the quality of artistic personality, creative design thinking, teamwork spirit and hard-working, etc. At the same time, have the ability of Chinese character cognition, calligraphy foundation, artistic creation, artistic aesthetic judgment, speculation, communication, innovation and entrepreneurship and life-long learning.

摄影专业介绍

Source:美术学院 Editor: 吕雅婷 Date:2026-05-31 Views:829
摄影是一种独特的发现;摄影是瞬间的捕捉;摄影是时间的凝固!
摄影是技术;摄影是艺术;摄影是记忆;摄影是一种语言的特殊表达方式。
 
开设主要课程内容有:
东西方美术史;东西方美学;中外文学史;中外文学;
摄影摄像基础;平面构成学;色彩构成学;平面设计;
物理光学;摄影美学;油画鉴赏;摄影鉴赏;音乐鉴赏;
人物摄影;静物摄影;商业摄影;新闻摄影;风景摄影;
摄像基础;数字及AI摄影摄像后期处理;短视频制作;微电影;
文案写作;新闻学;广告学;装饰设计;展示设计;
教育学;心理学;艺术教育等。
 
可以辅修的专业有:
汉语言文学专业或哲学专业,毕业同时可取得双学位。
 
就业方向
本专业毕业生除升学、考公和考编外,可在融媒体中心、电视台、影视传媒公司、短视频平台、电商企业、广告策划公司、婚庆文旅机构、摄影工作室、文创企业及各类企事业单位宣传部门,从事商业摄影、影视摄像、短视频拍摄剪辑、产品视觉拍摄、人像纪实摄影、航拍创作、影像后期修调、摄影教学、视觉策划与媒体运营等工作。