专业介绍

Visual Communication Design

Educational Objectives:

To master the basic theories of design disciplines, the professional theories of visual communication design, and to possess strong abilities in aesthetic appreciation, innovative thinking, creative expression, design practice, and innovation and entrepreneurship.

Product Design

Educational Objectives:

Solid foundation in product design theory and professional knowledge, outstanding abilities in design creativity, design expression, craftsmanship and innovation and entrepreneurship, good comprehensive quality in humanities and science and technology, excellent professional quality in product design.

Calligraphy

Educational Objectives:

Have theoretical knowledge of Chinese character culture, calligraphy practice, calligraphy theory, fine arts education, etc. Have the quality of artistic personality, creative design thinking, teamwork spirit and hard-working, etc. At the same time, have the ability of Chinese character cognition, calligraphy foundation, artistic creation, artistic aesthetic judgment, speculation, communication, innovation and entrepreneurship and life-long learning.

美术学专业介绍

Source:美术学院 Editor: 吕雅婷 Date:2026-05-31 Views:1180
美的色彩;美的画面;美的造型;美的形象!
追求美,认识美,研究美,学习美,塑造美!
爱美之心人皆有之,美可以给人带来好的心情,好的感受,好的生活。
通过系统地学习美术学这门专业,让学生理性地掌握美学的规律,学会用各种美的方式来实现让受众赏心悦目的目的。
 
开设主要课程内容有:
东西方美术史;中外文学史;中外哲学史;中国文学;外国文学;
色彩认知;色彩语言;造型基础;水彩水粉绘画;油画课程;版画基础;
软硬笔书法;国画课程;书法篆刻基础;音乐鉴赏;时装;化妆;
摄影摄像基础;平面设计基础;包装设计;装饰设计;
文案写作;广告策划;教育学;教育心理学等。
 
可以辅修的专业有:
汉语言文学专业或哲学专业,毕业同时可取得双学位。
 
就业方向:
本专业毕业生除升学、考公和考编外,可在广告公司,文化传媒公司,各级中小学、艺术培训机构、文化馆、美术馆、博物馆、文创研究院、书画院及艺术相关企事业单位,从事宣传、广告、策划,图书编辑,出版印刷,美术教学、艺术美育培训、书画创作、艺术策展、文物修复辅助、艺术鉴赏、文创设计、艺术文化宣传、艺术管理与文化推广及中小学教师等工作。