专业介绍

Visual Communication Design

Educational Objectives:

To master the basic theories of design disciplines, the professional theories of visual communication design, and to possess strong abilities in aesthetic appreciation, innovative thinking, creative expression, design practice, and innovation and entrepreneurship.

Product Design

Educational Objectives:

Solid foundation in product design theory and professional knowledge, outstanding abilities in design creativity, design expression, craftsmanship and innovation and entrepreneurship, good comprehensive quality in humanities and science and technology, excellent professional quality in product design.

Calligraphy

Educational Objectives:

Have theoretical knowledge of Chinese character culture, calligraphy practice, calligraphy theory, fine arts education, etc. Have the quality of artistic personality, creative design thinking, teamwork spirit and hard-working, etc. At the same time, have the ability of Chinese character cognition, calligraphy foundation, artistic creation, artistic aesthetic judgment, speculation, communication, innovation and entrepreneurship and life-long learning.

数字媒体艺术专业介绍

Source:传媒艺术学院 Editor: 吕雅婷 Date:2026-05-31 Views:1687
抖音、快手、小红书!
数字电话;数字电视;数字电脑;数字显示屏!
图像采集;图像处理;音频采集;音频处理;视频采集;视频处理!
三维建模;动画技术;人机交互技术;人工智能技术(AI);交互终端!
随着科学技术的进步,互联网以及移动无线网络作为新兴的媒体载体出现了。尤其是手机、电视、平板电脑等综合载体的出现,完全改变了传统媒体传播形式。
数字媒体就是借助互联网传播的,以手机、平板电脑、电视及LED屏幕等载体进行传播的新媒体。
 
开设主要课程内容有:
东西方美学;东西方文学;东西方哲学;美学基础;色彩构成;色彩心理学;
计算机基础;网络技术;视听语言;音视频编辑;影视后期;AI辅助设计;音乐鉴赏;
摄影摄像基础;字体设计;平面设计;标志设计;交互设计;动态视觉设计;
心理学;传播学;广告学;商业摄影;品牌策划与数字推广等。
 
可以辅修的专业有:
汉语言文学专业或哲学专业,毕业同时可取得双学位。
 
就业方向:
本专业毕业生除升学、考公和考编外,可在互联网科技企业、游戏动漫公司、影视传媒机构、元宇宙创意企业、新媒体平台、数字文创公司、广告影视后期企业及各类科创文创企事业单位,从事数字交互设计、虚拟人设计、影视后期包装、游戏场景美术、短视频数字特效、AIGC创意创作、数字IP打造、新媒体内容策划、数字艺术教学、文创项目运营等前沿热门工作,是当下艺术就业高薪热门专业。