专业介绍

Visual Communication Design

Educational Objectives:

To master the basic theories of design disciplines, the professional theories of visual communication design, and to possess strong abilities in aesthetic appreciation, innovative thinking, creative expression, design practice, and innovation and entrepreneurship.

Product Design

Educational Objectives:

Solid foundation in product design theory and professional knowledge, outstanding abilities in design creativity, design expression, craftsmanship and innovation and entrepreneurship, good comprehensive quality in humanities and science and technology, excellent professional quality in product design.

Calligraphy

Educational Objectives:

Have theoretical knowledge of Chinese character culture, calligraphy practice, calligraphy theory, fine arts education, etc. Have the quality of artistic personality, creative design thinking, teamwork spirit and hard-working, etc. At the same time, have the ability of Chinese character cognition, calligraphy foundation, artistic creation, artistic aesthetic judgment, speculation, communication, innovation and entrepreneurship and life-long learning.

动画专业介绍

Source:影视动画学院 Editor: 吕雅婷 Date:2026-05-31 Views:1358
动画是故事;动画是神话;动画是真善美的升华!
动画就是运动的画面,动画是一种声音和画面艺术的特殊表达方式。
随着计算机技术的进步,动画由二维迈向三维,成为了动画全新的阶段。
动画有别于传统电影的地方,就是能够在虚拟空间中完成人力或物力难以实现的场景与画面。这也正是动画的生命之所在。
动画可以做广告片;可以做电影。网络化的今天,受众对动画片的需求量极大,特别是AI人工智能出现后,动画业将会有新的质的飞跃!
 
开设主要课程内容有:
东西方美术史;东西方美学;东西方文学;绘画基础;造型设计;人体美学;
摄影摄像基础;影视后期制作;二维动画;三维动画;3D建模;AI动画设计;
文学创作;编剧编导;视听语言;表演与导演;音乐鉴赏;动画策划与创意;
字体设计;平面设计;影视广告制作;动画项目创作等。
 
可以辅修的专业有:
汉语言文学专业或哲学专业,毕业同时可取得双学位。
 
就业方向:
本专业毕业生除升学、考公和考编外,可在各大互联网企业、广告传媒公司、游戏公司、影视动漫公司、新媒体文创企业、数字科技公司、教育出版机构、文旅创意企业及相关企事业单位,从事二维/三维动画制作、游戏美术设计、角色与场景建模、影视后期特效、动态视觉设计、短视频动画包装、动漫IP开发、动画教学、创意策划与项目管理等工作,适配AIGC数字创意热门赛道。