美术学专业介绍

Visual Communication Design

Educational Objectives：

To master the basic theories of design disciplines, the professional theories of visual communication design, and to possess strong abilities in aesthetic appreciation, innovative thinking, creative expression, design practice, and innovation and entrepreneurship.

Product Design

Educational Objectives：

Solid foundation in product design theory and professional knowledge, outstanding abilities in design creativity, design expression, craftsmanship and innovation and entrepreneurship, good comprehensive quality in humanities and science and technology, excellent professional quality in product design.

Calligraphy

Educational Objectives：

Have theoretical knowledge of Chinese character culture, calligraphy practice, calligraphy theory, fine arts education, etc. Have the quality of artistic personality, creative design thinking, teamwork spirit and hard-working, etc. At the same time, have the ability of Chinese character cognition, calligraphy foundation, artistic creation, artistic aesthetic judgment, speculation, communication, innovation and entrepreneurship and life-long learning.

美术学专业介绍

Source：美术学院 Editor：吕雅婷 Date：2022-07-01 Views：3272

Educational objectives:

To master the operation and management processes of cultural and artistic

institutions, as well as the sales processes and methods of art, and to have

theoretical knowledge and practical abilities in art criticism, art creation, art

activity planning and implementation, and art promotion.

Core Courses:

General History of Chinese Art, General History of Foreign Art, Art Exhibition

Planning, Digital Art Creation, Art Market and Media, Cultural Investment and

Management.

Employment direction:

Cultural and artistic institutions, cultural and museum units, art auction

institutions, publicity departments of enterprises and institutions, education industry, and other fields.

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Visual Communication Design

Educational Objectives：

Product Design

Educational Objectives：

Calligraphy

Educational Objectives：

本科教学

美术学专业介绍