专业介绍

Visual Communication Design

Educational Objectives:

To master the basic theories of design disciplines, the professional theories of visual communication design, and to possess strong abilities in aesthetic appreciation, innovative thinking, creative expression, design practice, and innovation and entrepreneurship.

Product Design

Educational Objectives:

Solid foundation in product design theory and professional knowledge, outstanding abilities in design creativity, design expression, craftsmanship and innovation and entrepreneurship, good comprehensive quality in humanities and science and technology, excellent professional quality in product design.

Calligraphy

Educational Objectives:

Have theoretical knowledge of Chinese character culture, calligraphy practice, calligraphy theory, fine arts education, etc. Have the quality of artistic personality, creative design thinking, teamwork spirit and hard-working, etc. At the same time, have the ability of Chinese character cognition, calligraphy foundation, artistic creation, artistic aesthetic judgment, speculation, communication, innovation and entrepreneurship and life-long learning.

摄影专业介绍

Source:美术学院 Editor: 吕雅婷 Date:2022-07-01 Views:1527

Educational objectives:

To master the fundamental principles of visual arts, commercial photography, image editing and retouching, material application, and other relevant theoretical knowledge; to be familiar with the operation of common cameras and related equipment, proficient in software editing, and capable of planning, producing, and outputting images.

Core Courses:

History of Photography, Software Fundamentals (II), Basic Lighting for Photography, Commercial Product Photography, Commercial Portrait Photography, Fashion Photography, Fundamentals of Dynamic Image Creation, Theme Photography.

Employment direction:

Cultural and creative institutions, advertising and media communication, public relations departments of enterprises and institutions, educational industry, e-commerce, and other fields.